The Priority for Glenmeadie's Innovation Efforts Essay

The Priority for Glenmeadie's Innovation Efforts - Essay Example Marketing experts should be aware that the product is the thing that they’re selling, and innovation in this field is also necessary to build a customer base. The purpose of this essay is to explore how Glenmeadie can balance their innovation efforts between the product and new types of marketing in an effort to impress new customers and build a loyal customer fan base, by using the Ansoff and 8Ps frameworks to provide an illustration on how best to tackle the issues at hand. Glenmeadie The information provided by Nunes & Driggs (2006) paints an outline of Glenmeadie. As a Scotch whiskey distillery, Glenmeadie has won 7 gold medals in one season on a national and international scale, suggesting an upmarket taste and therefore suggesting a target market of whiskey connoisseurs. The marketing campaign led by Bob consists of international efforts to put on Tastemakers events in 25 cities, starting in New York. The aim is to spend $15,000 on each event, offering tastes of various whiskeys and bringing in efforts from an apprentice distiller and buyers from local distributors. Glenmeadie is also trying to give a more personal face to the brand, having interactive websites and creating loyalty card programs. ... Rayport, Stephen Dull and Joe Scafido. Scafiado, a member of the executive council at Dunkin’ brands, raises concerns about the fact that the front- and back-house innovations programs seem to be presented as separate enterprise. This is mainly because they seem to have separate functions in marketing, with product development being considered part of back-room company enterprises and marketing focusing on customer involvement and sales. However, this is a limited perspective on the matter. At Dunkin’ brands, Scafiado brought together the culinary team and the operating specialists into one department, meaning that any culinary development is being innovated simultaneously with efforts on how to present this to the company. Herman, who is president of Lebanon, agrees that Glenmeadie should be focusing efforts on product excellence as well as drawing customers in with these innovative marketing campaigns. After all, it is the product that is being sold, not the marketing scheme. Rayport, founder and chairman of Marketspace, sees things differently. Although Glenmeadie has reported some stress on research and development budgets, Rayport suggests that this can only be a positive thing, even for Ellis, the distiller. Rayport even goes as far to suggest that Ellis’ argument against expansion in marketing efforts is a paradox, as Ellis cannot have the freedom to create and innovate in the distillery without an expanded market and expanded profits. Dull, vice president of strategy at Greensboro, sees things a little differently. Dull suggests that Glenmeadie is a luxury product, as a whiskey, and therefore the aims of the company to branch into mass-marketing are a mistake. Dull suggests that there hasn’t been much of an

Financial Information for Business Decision Coursework

Financial Information for Business Decision - Coursework Example According to the report the company deals in third party land development and capital management. Nevertheless, it runs capital management trusts referred to as Hercules Unit Trust, the Pillar Retail Europark Fund and the Hercules Income Fund. The headquarters of the company is in London, at the Seymour Street. However, the business model adopted by the company is both risk aversive and opportunistic, which enables them to be in a position of attaining the long-term growth in her shareholder value. The major focuses of the company include: the maximization of equity returns, which is done via optimal financing and joint ventures; it aims at the creation of incomparable or excellent long-term ventures with strong covenants; it also focuses on the major assets in the office and retail sectors; as well as aiming to enhance the property returns via active development and management. In addition, we find that flexibility is imperative to high returns for the company that is both in terms of business financing and business organization. This will greatly enable them to take advantage or capitalize on the changes in the property market. From this study it is clear that whenever a business is started, we find that it either implicitly or explicitly adopts a specific business model, which defines the design of the creation of value, its delivery, as well as the capture of the mechanisms applied by the business enterprise. Nonetheless, the significance of a business model is its description of the way by which the business venture delivers value to its clients, attracts the clients to pay for value and also changes the payments to returns. Therefore, it reflects the presumption of the management as regards what is wanted by the clients, and the way a business can be in a position of meeting those needs in the best way possible, get reward for doing so and making a profit.

Unit 3 discussion domestic violence Research Paper

Unit 3 discussion domestic violence - Research Paper Example all that by producing a quality genetic generation with little or no traits of criminal behaviour but those focused on making our planet liveable in the next years to come. I believe the theory in as far as the notion of battery tendencies being experienced and not inherited. This is so because any form of violence including battery is acquired through the social learning process from abusive family members (Gosselin, 2009). Children learn from abusive parents and they pass these traits to their children through the same process of being violent and their children copying the same behaviour. An example to explain why the battery tendencies are not inherited is from observing siblings from the same parents acting out differently to resolve differences. Not all of them act violently and this explains why the behaviour is experienced. Children who experience or as exposed to more domestic violence and especially battery tend to be more violent that those who did not experience

Financial Information for Business Decision Coursework

Financial Information for Business Decision - Coursework Example According to the report the company deals in third party land development and capital management. Nevertheless, it runs capital management trusts referred to as Hercules Unit Trust, the Pillar Retail Europark Fund and the Hercules Income Fund. The headquarters of the company is in London, at the Seymour Street. However, the business model adopted by the company is both risk aversive and opportunistic, which enables them to be in a position of attaining the long-term growth in her shareholder value. The major focuses of the company include: the maximization of equity returns, which is done via optimal financing and joint ventures; it aims at the creation of incomparable or excellent long-term ventures with strong covenants; it also focuses on the major assets in the office and retail sectors; as well as aiming to enhance the property returns via active development and management. In addition, we find that flexibility is imperative to high returns for the company that is both in terms of business financing and business organization. This will greatly enable them to take advantage or capitalize on the changes in the property market. From this study it is clear that whenever a business is started, we find that it either implicitly or explicitly adopts a specific business model, which defines the design of the creation of value, its delivery, as well as the capture of the mechanisms applied by the business enterprise. Nonetheless, the significance of a business model is its description of the way by which the business venture delivers value to its clients, attracts the clients to pay for value and also changes the payments to returns. Therefore, it reflects the presumption of the management as regards what is wanted by the clients, and the way a business can be in a position of meeting those needs in the best way possible, get reward for doing so and making a profit.

Technical Marketing in Engineering Research Paper

Technical Marketing in Engineering - Research Paper Example An attractive field that makes a combination of science and engineering expertise with people’s skills is that of a sales engineer. A sales engineer is a person who is professionally trained to market and sell highly technical products and services. With the field of technical marketing in place, there is high demand for sales engineers with the description of abnormal increases in employment as stated by the U.S. Department of Labor. From the lists provided for the recent graduates for a position of technical marketing by several companies. Before every detail is put down, there is a question to deal with. What particular work do specialized advertisers perform? It is a good question to get everything started. Technical marketers sell products in that the product’s installation and optimal use needs great handle from experts. In addition, they give information about the firm’s products, help the future and probable customers with their technical problems. Make design plans for the proposed machinery layouts, give an estimation on the cost savings, give recommendations on the improved materials and machinery and lastly make suggestions on the training schedules provided for the employees (Nitto, 324). In answering these questions, this report gives an analytical review of information acquired from certain professionals as well as from literature. The following analysis gives an examination in the field’s employment outlook, the required and available skills and personal qualities, the career benefits, and the disadvantages and certain entry options. Regardless of the way that promoting and deals are utilized reciprocally, the specialized showcasing is included with more deal lives up to expectations.  

First day of middle school Essay Example for Free

First day of middle school Essay I WAS VERY NERVOUS WHEN I GOT ON THE BUS BECAUSE I DIDN’T KNOW ANYBODY. I NOTICED ONE GIRL FROM MY ELEMENTARY SCHOOL, BUT SHE DIDN’T TALK TO ME FOR TWO DAYS. WHILE I WAS ON THE BUS I INTRODUCED MYSELF TO A BOY NAMED TOMMIE AND WE BECAME FRIENDS. EVERY SINCE I SPOKE THAT DAY, TOMMIE AND HAVE BEEN CLOSE. WE HAVE EACH OTHERS BACK WITH CLASS WORK AND HOMEWORK. DURING LUNCH TOMMIE SAVED ME A SEAT, OUR LOCKERS ARE CLOSE BY EACH OTHER AND WE HAVE SEVERAL CLASSES TOGETHER. I STARTED TO LOOSEN UP AS THE DAY PROGRESSED BECAUSE I REALIZED. MIDDLE SCHOOL IS NOT ALL THAT BAD. MY FIRST PERIOD TEACHER SCARED ME BECAUSE SHE HAD ADEEPVOICE THAT CAUGHT MY ATTENTION. NOW THAT TIME IS PASSING IM MEETING MORE FRIENDS, MORE FRIENDLY TEACHERS AND STAFF. I HAVE LEARNED MY SCHEDULE WHICH IS DIVIDED INTO TWO DAYS ADAYAND B DAY. I LEARNED HOW TO DO THINGS IN A TIMELY MATTER BECAUSE WE CANT BE LATE TO CLASS OR THE BUS. IM STARTING TO SHOW MORE RESPONABLITIES SINCE ENROLLING IN BAYLOR COLLEGE OF MEDICINE ACADEMY egg pupa larva GET STARTED RIGHT AWAY. This placeholder text includes tips to help you quickly format your report and add other elements, such as a chart, diagram, or table of contents. You might be amazed at how easy it is. LOOK GREAT EVERY TIME †¢Need a heading? On the Home tab, in the Styles gallery, just click the heading you want. Notice other styles in that gallery as well, such as for a quote or a numbered list. †¢You might like the photo on the cover page as much as we do, but if it’s not ideal for your report, right-click it and then click Change Picture to add your own. †¢Adding a professional-quality graphic is a snap. In fact, when you add a chart or a SmartArt diagram from the Insert tab, it automatically matches the look of your report. GIVE IT THAT FINISHING TOUCH Need to add a table of contents or a bibliography? No sweat. ADD A TABLE OF CONTENTS It couldn’t be easier to add a table of contents to your report. Just click in the document where you want the TOC to appear. Then, on the References tab, click Table of Contents and then click one of the Automatic options. When you do, the TOC is inserted and text you formatted using Heading 1, Heading 2, and Heading 3 styles is automatically added to it. ADD A BIBLIOGRAPHY On the References tab, in the Citations Bibliography group, click Insert Citation for the option to add sources and then place citations in the document. 2 When you’ve added all the citations you need for your report, on the References tab, click Bibliography to insert a formatted bibliography in your choice of styles. And you’re done. Nice work!

Liam McCormicks Church Architecture

Liam McCormicks Church Architecture Fig 1 Photograph: St Aengus, Burt ________________ Word Count: 2,439 Liam McCormick is one of the most recognised architects in modern Irish church architecture. He has introduced design principles in his buildings, which were not only innovative and unique, but were somewhat radical in Ireland at that time. One of the most famous churches that he designed was St. Aengus Church, Burt that was built over the period of 1964-67. When examining Liam McCormicks work at Burt we can see similarities between his ideologies and design principles that other famous architects have also employed in their architectural work. However, the question is, who and what helped inspire him? What are the ideas, materials and methods behind the overall design? All these questions culminate in the construction of this remarkable church. McCormick carefully selected a site, which lies directly below the ancient fort of Grianan an Aileach. The land itself stretches down to Lough Swilly below and benefits from the impressive views of the surrounding countryside. What I find most interesting is McCormicks distinct ability to read a site and produce remarkable buildings from that. This alone sets him apart from many of his Irish church architectural peers. It is obvious that when he designed Burt Church he had taken inspiration not only from other architects but also from the surrounding context in which the church integrates itself. With the site being located adjacent to the Grianan an Aileach fort, McCormick has taken the fundamentals from its historic design and implemented them within his modern church concept. By doing so he has blended historic precedent with the functional and aesthetic requirements of what he believes a modern church should have. There is no doubt that Grianan is the inspiration behind the circular form of the church at Burt. The idea of a circular church was radical and it had not been attempted in Ireland before.[1] With the church being integrated with the surrounding landscape, McCormick has ultimately made the church and the land at one with each other. This has a religious signification of the church being part of Gods Earth. This allows the feeling that the parishioners can be closer to their faith, or feel more at home within this type of church. McCormick himself commented on the church and how it integrated with the land and also the great attention to detail that was employed by all that worked on the building. It is not often that a building is found, such as the little country church, which speaks so clearly of the loving care which has been lavished on it by the architect, builder, client, artists, craftsmen and everyone connected with it. This is as perfect an example of integration with its magnificent site, as it is, probably possible to achieve.[2] McCormick has created a romantic relationship of form and material with the historic fort, which lies above Burt church. McCormick has sensitively merged the church into the site, by choosing to use natural stone for the walls and copper for the roof. In utilising these materials McCormick has helped blend the church into the ground in which it resides. The church has been cleverly designed so that you can approach it from both sides. There is a path from the car park directly opposite and gentle rising steps from the road below which congregate at a cobble edged circle outside the entrance to the church. In a way McCormick is using his design to symbolise bringing people together from all directions of life, something that both religion and the church have aimed to achieve. However, they might not have succeeded successfully in this venture. Fig 2 Photograph: Church approach from roadway  and car park. St Aengus, Burt. When you first approach the church you feel like you are setting foot into another world, or have simply stumbled on to some hobbits dwelling from Lord of the Rings. Though as you climb the steps you get a feeling that it is filled with delightful architectural moments, humble and honest in their appearance, but cleverly resolved in the craft of their creation. McCormick achieves a sense of arrival with this skilfully designed approach. His approach leads you to a concrete canopy where a pair of solid doors covered with beaten cooper with glazed side panels lie below. The low-ceilinged entrance lobby emphasises the height and size of the circular body of the church. McCormick has carefully thought through every little detail of this building and how each element will affect the appearance, feel and flow of the building to its recipients. The buildings circular plan has a clever second internal circular wall, which is placed loosely to the exterior; this in turn creates not only the circular external faà §ade but a circular internal layout disguising the auxiliary accommodation for the church, discretely from the congregation. Fig 3 Plan: St Aengus, Burt. The circular form of Burt means that there is no distinctive front or rear elevation; it also means there are no hidden external areas. Walking around the building reveals details that are both clever and subtle, and which contribute to the creation of a building that is at once vernacular and innovative. The external stonewall is constructed with a barrel like profile (inspired by Grianan an Aileach). A band of brightly coloured stained glass runs the entire circumference of the church on top of the inner circular wall. The outer circular stonewall carries the secondary glazing through which light penetrates the stained glass allowing the chapel to be flooded with coloured light that gives an almost kaleidoscopic effect. With the ring of glazing being positioned between the roof and the external walls there is an impression that the roof is floating, this is amplified during the hours of darkness when the lights are on. Similar to Le Corbusiers work at Ronchamp, although comparing the two would be like comparing Salisbury Cathedral to the Notre Dame. The sculpted copper roof is perhaps the most remarkable element of the building, which climaxes in an asymmetrically placed spire. The position of the spire is dictated by the location of the altar inside the church, the glazed lantern in the spire brings natural light down into the church over the altar resembling something out of a film. McCormick has purposely designed this in order to create dramatic effect within the church. The light from God so to speak, giving a very religious feel to the church. If the lantern had lit the entire church, the same effect wouldnt have been possible. This is also similar to Le Corbusiers design in Ronchamp. McCormick made the roof part of the overall composition, a piece of art in which to attract people. With the roof being visible for miles in the surrounding area, he created a roof, which took a sculptural form, with expression in material. Within the church there are a number of structural pillars placed throughout which a appear to be not in contact with the roof by making them thinner and darker at the top, this also makes the roof appear to float, as there are no lines linking the glass to the roof. To the exterior the metaphors continue, there are a number of pools strategically placed around the building to catch the rainwater from the roof that is distributed via concrete spouts placed above the stonewall. It is Christian belief that water is a blessing and with this in mind it is as if the church is being blessed when its raining. Which as many know is quite often in Ireland, some say we are born with webbed feet! This is yet another incorporation of religion within the overall design. Fig 4 Photograph: Detail of circular pool and  rainwater spout. St Aengus, Burt. McCormicks handling of rainwater demonstrates the thought process that went into making sure each detail was correct. He also took great care and consideration when selecting the materials to be used, he salvaged cobblestones locally to use for the perimeter of the church, which is paved with granite cobblestones. McCormick felt that his churches should be socially correct, that the church should reflect the society in which it was to serve both by means and nature. In other words, if the society was mainly lower class, there was no point in building a church that portrayed wealth that would make the societys congregation feel both uncomfortable and unwelcome, not to mention standing out like sore thumb from the surrounding area. McCormick carefully put forward an argument for modernism within the Irish Church architecture, he used authentic materials, which would be familiar to the community that the church would serve, and also suitable to the climate in which it was to withstand. He used modern structural techniques without becoming alien to the craftsmen employed to carry out the construction. After all, he wanted to create a piece of art and architectural beauty that was fitting to Donegal at that time, and in doing so he required excellent craftsmanship in order to achieve his masterpiece. McCormicks design of Burt demonstrates an enthusiasm to develop a modern church architecture appropriate to the Irish context. McCormicks masterly use of materials and high quality of workmanship, with the attention to detail evident in the construction of the building, are remarkable and were ground-breaking at the time. There is an essence from his designs that he draws extensively on things, which interest him outside of his architectural design. He obviously has a great love for the Irish landscape and what elements make up such landscape; the stones, rocks and the rain! Liam McCormick manages to invoke an emotional reaction from those who experience his church. In some respects its seems like he is playing God with architecture. People respond emotionally to his buildings, which is the rarest and highest praise any architect can receive.[3] It is clear McCormick was a collector of ideas. He studied and visited European works, it was the backbone of his modern approach to design; he was enlightened with architectural ideas and solution from abroad.[4] He then brought this forward thinking approach to Ireland within his church designs. His process of originality and thinking is what created the architecture that Liam McCormick produced, and what sets it aside from other architecture, in particular the tradition of Hand-me-down church architecture in Ireland.[5] Although many of his ideas where of original nature, he took great influence from other architects and allowed some of their ideologies and design principles to influence his own work. Corbusier, Gropius and Alvar Aalto were among McCormicks stated influences. He particularly admired Aaltos sense of scale, location and economy.[6] McCormicks architecture can be seen as somewhat a conversion to Functionalism.[7] His buildings are not only functional for the job they are intended for but also embrace an organic architecture that can be compared to ideologies of Alvar Aalto. To everything its proper place, a setting dictated by its owns demands, its own aesthetic. And everything should be connected with the community served by the town [8](Aalto 1924:20). In Aaltos own words: Nothing does a town greater honor than a well-developed public life and functional public places [9](Aalto 1924: 20). Both Alvar Aalto and Liam McCormick share the unprecedented idea that society lives and survives by the architecture that is created. In Aaltos article the Humanizing of Architecture[10] he examines how human beings react to forms and construction. McCormick also believes in creating architecture that pulls on the emotions of the occupant, just as Aalto designed The Paimio Sanatorium, he tried to emphasise the environmental qualities of where his architecture was to reside. Also like Alvar Aalto, McCormick believed in a total work of art, creating a picture as a whole, he was a great believer in incorporating art within his buildings and this is notably present at Burt, with prominent Irish artwork included. Even though McCormick took influence from other Architects, this did not make his work any less original. The concept that being influenced by a person or piece of work can lead to either imitation or a piece of work that to some extent can be taken to a different level. This is debated prominently in the Anxiety of Influence, of how influence doesnt necessarily have to be a bad thing nor does it mean that the subsequent piece of work will be better for it. But poetic influence need not make poets less original; as often it makes them more original, though not therefore necessarily better.[11] McCormick has not only managed to create an original piece of Irish church architecture but has also managed to avoid the pressure of influence, which could have made him imitate previous architects work. As a result he has created a lasting piece of modern architecture that has added value not only to its landscape but also the local society. The design of Burt Church actually helps enhance the religious message in which the church bestows on to its patrons. In conclusion, even the most creative of people whether they are architects or artists, all take influence from others work. In some respects, it is a degree of respect/admiration of previous work, in others it is simply a way to generate further ideas or take an idea further than before. McCormick certainly has done this with Burt Church, with his clever use of material and form to blend the church with the surrounding landscape but yet give a hint of pleasure and intrigue which the use of the sculptured roof alludes to. He has managed to not only create a radical new Irish church architecture but has developed ideas from others such as Alvar Aalto, in order to create a complete masterpiece of work. Bloom, Harold, The anxiety of influence: a theory of poetry, New York; Oxford: Oxford University Press, c1997 Larmour, Paul, and Shane Toole. North by northwest: the life and work of Liam McCormick. Dublin: Gandon Editions for Irish Architecture Foundation [and] Irish Architectural Archive, 2008. Pollard, Carole, and Liam McCormick. Liam McCormick: Seven Donegal churches. Co. Cork: Gandon Editions, 2011. Websites http://archiseek.com/2009/1967-st-aengus-church-burt-co-donegal/ Accessed December 12th 2016 http://www.culturenorthernireland.org/features/heritage/liam-mccormick Accessed December 12th 2016 The Functionalist Awakening of Alvar Aalto, Alvar Aalto Museum http://www.alvaraaltoresearch.fi/files/4213/6033/3603/AAM_RN_Quecedo.pdf Accessed December 12th 2016 http://archistory.korea.ac.kr/archive_110919/Articles/09%20Aalto_and_Humanizing_(JAABE_200905).pdf Accessed December 12th 2016 List of Illustrations Fig 1 Photograph: St Aengus, Burt http://www.inchhouse.com/reviews Accessed December 12th 2016. Fig 2 Photograph: Church approach from roadway and car park. St Aengus, Burt. http://imma.gallery-access.com/intl/en/tour.php?a_id=12Accessed December 12th 2016. Fig 3 Plan: St Aengus, Burt Pollard, Carole, and Liam McCormick. Liam McCormick: Seven Donegal churches. Burt: Gandon Editions, 2011. Fig 4 Photograph: Detail of circular pool and rainwater spout. St Aengus, Burt. https://herdesignjournal.wordpress.com/2013/08/06/st-aengus-burt-chapel-by-liam-mccormick/ Accessed December 12th 2016 [1] Paul Larmour, An Architectural life North by Northwest, (Gandon Editions, 2008) P.49. Taken from RIAI Yearbook 1972 (RIAI Dublin), P.23 [2] Paul Larmour, An Architectural life North by Northwest, (Gandon Editions, 2008) P.49. Taken from RIAI Yearbook 1972 (RIAI Dublin), P.23 [3] http://archiseek.com/2009/1967-st-aengus-church-burt-co-donegal/ Accessed December 12th 2016 [4] Tracy recalls McCormicks use of literature and magazines. with his almost encyclopaedic mind. Referencing, the architectural review, Domus, LArchitecture dAujourdhui, Architectural record, Bouw and werk. Joe Tracy, Forty Years with Liam North by Northwest, (Gandon Editions, 2008) P.220 [5] McCormick describing the tradition of hand me down copies of transitory fashion comparing Ireland to the vernacular traditions of Finland by Aalto. Liam McCormick, remembrance of things present North by Northwest, (Gandon Editions, 2008) P.18 [6] http://www.culturenorthernireland.org/features/heritage/liam-mccormick Accessed December 12th 2016 [7] The Functionalist Awakening of Alvar Aalto, Alvar Aalto Museum http://www.alvaraaltoresearch.fi/files/4213/6033/3603/AAM_RN_Quecedo.pdf Accessed December 12th 2016 [8] IBID [9] IBID [10] http://archistory.korea.ac.kr/archive_110919/Articles/09%20Aalto_and_Humanizing_(JAABE_200905).pdf Accessed December 12th 2016 [11] Harold Bloom, The anxiety of influence: a theory of poetry, New York; Oxford: Oxford University Press, c1997, P. Introduction 7.